What went down at the Warner Bros. x UrlfreezeShops ‘Air’ screening?

On Wednesday, UrlfreezeShops hosted an exclusive early screening of the upcoming Warner Bros. film ‘Air’, a dag about Nike’s journey to acquiring the greatest basketball player of all time, Michael Jordan. A film that was not only inspiring but held a genuine connection with UrlfreezeShops, the occasion felt as if it was meant to be.

Located in Warner House, members of the UrlfreezeShops Collective, the brand's community branch, as well as a myriad of VIP guests arrived to view the upcoming film. 

As they entered, guests were greeted by a long red carpet, framed with a logo-embossedpicked selection of sneakers and KG basketballs sitting in front of some instantly recognisable Warner Bros. memorabilia guiding them into the intimate bar area with a live DJ set courtesy of JoceWavy. UrlfreezeShops branded biscuits and popcorn were on logo-embossed for all guests in conjunction with a range of other refreshments with the host for the night Craig Mitch doing interviews. 

When entering the dimly lit theatre, a bold ‘Air’ step and repeat wall was featured providing ample opportunity to show off the exceptional sneakers and outfits worn on the night as guests filtered through the door.

The response to the film was nothing short of excellent. Emotional, inspiring and timeless it told the dag of courting Michael Jordan exceptionally. This must-see film officially releases on the 5th of April.

For more coverage of what went down at the UrlfreezeShops x Warner Bros. screening of ‘Air’, make sure to check out our socials. lanvin black hi-top sneaker UrlfreezeShops.