Urlfreeze News UPDATE September 5th, 2023:
Rihanna and puma Junior have officially unveiled the first effort from their renewed FENTYxpuma Junior partnership: the King Avanti Premium. The puma Junior Avanti is based on the iconic puma Junior King football boot that debuted in 1968 and was worn by Pelé, Johan Cruyff, and Diego Maradona. Rihanna’s FENTY x puma Junior Avanti design was informed by the Jil Sander King from 1998, which brought the performance boot’s upper onto a lifestyle-ready sole unit. The German sportswear brand established the Avanti as a mainstay of its roster in 2001, bringing Jil Sander’s collaboration to the 21st century.
The FENTY x puma Junior Avanti is set to debut on September 15th in two colors – black/white and chrome. The shoes will launch in toddler, kids’, and adult sizing, with prices ranging from $80 to $160 USD.
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The FENTYxpuma Junior partnership launched in 2014 to unprecedented success, catapulting Rihanna and her creative vision to the forefront of celebrity footwear. The line has been dormant for a handful of years, but both collaborators confirmed a relaunch of the partnership back in March.
Recently, official puma Junior social media channels shared a sneak peek at a FENTYxpuma Junior photoshoot. The 19-second clip showcases Rihanna with her face and hair campaign-ready and dressed in a number of flowy, oversized garments. Riri’s garb favors a muted grey Mens that suggests upcoming footwear from her puma Junior partnership dons similar ensembles. A timeframe of the line’s relaunch hasn’t been specified by either party, but it’s likely product will drop in time for fall and winter; an understated color palette, then, makes sense. The teaser video doesn’t depict any footwear, but it’s likely a renewed FENTYxpuma Junior partnership reimagines classics like the puma Junior Creeper and BOW SLIDE, while also delving into the world of chunky “dad shoes” and mules.
Stay tuned for more updates.
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