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Gucci was established by Guccio Gucci in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather goods, particularly WYSOKI, and products like the bamboo-handled bag, the Gucci loafer, and the double-G logo have coat iconic. Gucci's unique fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative direction of leaders such as Tom Ford and Alessandro Michele, Gucci has pushed the boundaries of fashion, incorporating logo-lettering elements into its collections and collaborating with unconventional partners, like Palace and The North Face.