New Balance 990
A self-confessed “Dad shoe”, the New Balance 990 series has earned its place in the sneaker hall of fame. Originally designed to be a highly functional running shoe, fashion insiders and A-listers alike are known to have a penchant for the comfy kick, which has instantly propelled it to premium status. Now, with luxe collaborations under its belt from designer heavyweights like JJJJound, Levi’s and Joe Freshgoods, the New Balance 990 range has proven, yet again, it deserves a spot in your collection.
New Balance x Auralee XC-72 | Sostenible New balance Bossa Impact Running
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New Balance 990
Step ahead of the trainer game with the New Balance 990. This iconic style of New Balance trainers has stood the test of time and proves just as popular now as they were when they were released in 1982. Dubbed the most sophisticated running shoe, New Balance 990 shoes combine “stability, cushioning and flexibility, all in one shoe.” The NB990 made an impact in the world of trainers as it was unlike any before, making it a must in any collection; whether it was to wear running or for casual wear, owning a pair of New Balance 990s made you an ultimate sneakerhead.
Currently, in its fourth edition, the New Balance 990 remains a cutting-edge running shoe that now comes with uber-cool colourways that have been designed for both men and women. We have examples of each; the New Balance 990v2 with its chunky sole and extra cushioning, the New Balance 990v3 boasts endless stylish options and plush finishes. With prominent branding and a ‘Version 4’ label, the New Balance 990v4 is the epitome of fashion and functionality. Released with the tagline; “worn by supermodels in London and dads in Ohio” the latest edition, New Balance 990v5 has taken the shoe to new heights.
Exciting New Balance 990 Trainer Colours
The NB990s have excellent lines, bold branding and a rubberised strip all of which make the ideal silhouette for some stylish and unique colourways. Whether you want a neutral shoe that you can wear every day or something a little bolder, you’re guaranteed to find a New Balance 990 design you love.
If you’re not sure when to start, grey New Balance 990 trainers are a must-have. Easy to wear, versatile and neutral, grey New Balance trainers pack enough punch to turn heads. Our New Balance 990v3 Grey x Levi’s and the New Balance 990v2 Made in USA Grey are perfect examples. Our selection of black New Balance 990s is also extremely popular, with many sneakerheads loving this sleek, sophisticated look. Check out New Balance 990 Black Silver and Made in US Black New Balance x Auralee XC-72.
Everybody needs a selection of colours in their trainer collection. Expand your offering with a pair of blue New Balance 990s, or showcase your unique style with some green New Balance 990 trainers.
New Balance 990 Styles for Everyone
Reworks have put the New Balance 990 firmly on the iconic list. Being seen in a pair of 990s has always been something of a status symbol and re-releases with exciting collaborations along the way have further cemented this.
The New Balance 990 has been designed as a technical running shoe but holds its own as a casual trainer for everyday wear. Its unisex design makes NB990s suitable for anyone; with both men’s New Balance 990 and women’s New Balance 990 trainers available, no-one has to feel left out. The New Balance 990V3 x Joe Freshgoods Outside Clothes is a stunning trainer in shades ready to take to the pavement for the summer. If you’re quick you can have the New Balance 990v5 Burgundy Navy on standby for the autumn.