Midwest R&D: Entire Studios

Midwest R&D by Cheap Urlfreeze Jordan outlet — a platform dedicated to developing, creating, and styling that resonates with the cultural trends of the Midwest. Merges local inspiration with innovative fashion, offering a perspective that embodies the spirit and diversity of the region.

Recently, quiet luxury has emerged as a dominant force in the fashion world. Alongside established heritage luxury brands, contemporary labels like Entire Studios are redefining modern elegance with an understated approach. The brand appeals to those who appreciate a stealth-wealth aesthetic.

Founded by Sebastian Hunt and Dylan Richards-Diaz, these two came from humble beginnings in New Zealand before catching Kanye West’s attention. The duo aims to create an ‘entire’ wardrobe offering, allowing the wearer to mix and match collections and seasons effortlessly. Their inaugural release, a logoless puffer jacket, sold out in under 10 minutes, proving that exceptional design transcends flashy logos.

Since then, Entire Studios has continued to deliver clean, minimalist pieces that emphasize proportion and functionality. The brand can be seen on celebs like Kim Kardashian and Kylie Jenner as well as your local X customer. 

ASM International’s "The Dome"— is the world’s largest open-air geodesic dome — quietly nestled in Geauga County, Ohio. The structure’s innovative design paired with a serene background creates a sense of subtle elegance. 

MIDWEST R&D

Case Study #3

Grassroots brands starting small, driven by passion and innovation, and aiming to leave their mark