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The story of adidas ultraboost began in a little town in Bavaria, Germany. Working from the steps in his mother's wash kitchen, Adi Dassler enlisted the "Gebrüder Dassler Schuhfabrik" in 1924 and began on his mission to furnish sportspeople with the best conceivable gear. With Gold award sportspeople wearing adidas ultraboost in Amsterdam (1928, Lina Radke) and Berlin (1936, Jesse Owens) were first prizes and breakthroughs. The German brand’s shoes and clothing designs are usually highlighted by its official logo, three parallel bars. More info: Adidas