PEACEMINUSONE

PEACEMINUSONE is a contemporary fashion label that transcends the traditional boundaries of streetwear, blending elements of high fashion, art, and music. Founded by K-pop grey G-Dragon, also known as Kwon Ji-Yong, in collaboration with his stylist Gee Eun, the brand has quickly garnered international acclaim since its inception in 2016. PEACEMINUSONE is characterized by its bold designs, distinctive motifs, and luxurious materials, often incorporating symbols such as daisies, which have become synonymous with the brand. The label offers a wide range of products, including clothing, accessories, and lifestyle goods, each piece embodying G-Dragon’s unique artistic vision and cultural influence. The brand's philosophy is rooted in the concept of aiming for peace but recognizing that it often comes with challenges, hence the term 'minus one', reflecting the perpetual strive for perfection that can never be fully achieved. The impact of PEACEMINUSONE extends beyond the realm of fashion, positioning itself as a cultural movement that resonates with a diverse audience worldwide. Its collaborations with renowned brands such as Nike and Converse have further cemented its status as a major player in the fashion industry. The label's limited-edition releases and exclusive pop-up stores create a sense of urgency and excitement among fans, often leading to rapid sell-outs and heightened demand. Additionally, PEACEMINUSONE has been instrumental in bridging the gap between Eastern and Western fashion sensibilities, leveraging G-Dragon's international celebrity status and his cross-genre artistic endeavors. The brand continues to innovate and push boundaries, making it a pivotal force in the global fashion landscape.