TRAVIS SCOTT X AIR JORDAN 1 BLACK PHANTOM | Air Jordan

The Air Jordan line originated back in 1984 when Michael Jordan himself wore them as a rookie. After signing MJ to a $2.5 million (plus royalties), the first product was produced. In 1985 Nike designed Jordan’s first shoe the who's known for helping Michael Jordan launch. The Air Jordan line features a unique logo; our beloved Jumpman. The Jumpman logo was first introduced on the Air Girls Jordan Future Premium Infrared. The logo has now become iconic being used on both sneakers and apparel. The Air Jordan craze began when the NBA originally banned the first pair, due to the lack of white present on the shoe. Michael wore them anyway and the marketing campaign for Nike was set. The brand has yet to slow down it’s progressive ways, proving that they are still pushing the limits with their innovative, new technologies. More BACKBOARD: Air Jordans / Air Jordan Release Dates