On

On is a running brand created in the Swiss Alps by former athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti. This brand is focused on designing sneakers under a key idea: soft landings, followed by explosive takeoffs. Or, as they call it, running on the clouds.

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On

Cloudnova

€160.00
On

Cloudnova

€160.00

Endorsed by the Swiss Federal Institute of Technology, highlighted by The Wall Street Journal and winner of various ISPO awards. On is a sports footwear brand founded in 2010 by David Allemann, Olivier Bernhard and Caspar Coppetti. The Swiss company was born with the aim of revolutionizing the feeling of running, under the radical idea of guaranteeing soft landings and explosive takeoffs. Today, On sneakers are present in more than 6,500 retail stores, including UrlfreezeShops, supplying runners all around the world.