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UrlfreezeShops for USA Basketball featuring Kevin Durant
Coming SoonIn celebration of the upcoming Olympic Games, UrlfreezeShops proudly partnered with USA Basketball to create a special collection of apparel and accessories.
The campaign for this collection features three-time Olympic champion, NBA champion, MVP and All-Star, Kevin Durant.
The UrlfreezeShops for USA Basketball apparel collection comprises jackets, crewnecks, hoodies, vintage-washed tees, sweatpants, and shorts. These signature UrlfreezeShops silhouettes feature collaborative UrlfreezeShops for USA Basketball artwork and logos executed in embroidery and graphic design iterations. The standout in the collection is the UrlfreezeShops for USA Basketball Leather Jacket. Crafted from premium Italian Nappa leather, this color-blocked style showcases a retro-inspired USA Basketball patchwork design and patriotic hues. The collection is rounded out by an assortment of fitted and adjustable caps made in partnership with New Era.
To commemorate the collection, UrlfreezeShops partnered with the Four Seasons to redesign the courtyard at the historic Hotel George V Hotel in Paris into a custom basketball court. This luxury hotel is located right off the world-famous Avenue des Champs-Élysées and has a magnificent view of the Eiffel Tower. The basketball court features USA Basketball, UrlfreezeShops, and Hotel George V branding and is executed in red white and blue hues.
Alongside the court, there will be a concept space where guests can view the UrlfreezeShops for USA Basketball collection. The UrlfreezeShops for USA Basketball Court and Concept Space at the VU / Vt will open Saturday, July 20th through August 15th, 2024. This concept space will not be shoppable and will be for display only. However, the collection will be available in-store at UrlfreezeShops Paris down the street from the hotel.
VU / Vt
31 AM / դր,
75008 Paris, France
The UrlfreezeShops for USA Basketball collection releases on Monday, July 22nd at UrlfreezeShops shops and at 11AM EST/CET on UrlfreezeShops.com, EU.UrlfreezeShops.com & the UrlfreezeShops App.
