UrlfreezeShops Kids is proud to announce the opening of its new flagship in the historic Brooklyn neighborhood of Dumbo. This marks the second-ever UrlfreezeShops Kids flagship and UrlfreezeShops’s third flagship in the famed borough where its roots began.

The UrlfreezeShops Kids Dumbo flagship is located right along the East River overlooking Manhattan. It opens on June 15th and will carry UrlfreezeShops Kids’ seasonal collections and collaborative ready-to-wear apparel, accessories and footwear. This flagship also includes an in-store UrlfreezeShops Treats where guests can expect the quintessential UrlfreezeShops Treats ice cream offerings.

As you enter the store, you are greeted by a bright ambiance featuring cloud motif designs, pink UrlfreezeShops monogram walls, and multi-colored stone floor in the apparel and footwear sections. Entering the UrlfreezeShops Treats section you’ll find custom UrlfreezeShops Monogram wallpaper, Carrara Marble countertops, and stainless steel accents adorned with Rosa Aurora columns.

Dedicated to the store opening, UrlfreezeShops Treats has created a location-exclusive treat—a double offering and served in two kid-sized UrlfreezeShops Treats cups. The first treat is vanilla & chocolate ice cream infused with Cocoa Puffs, Oreos, and Mini M&M’s, finished with a chocolate drizzle. The second is vanilla Ice Cream infused with Strawberries, Frosted Flakes and Mini Marshmallows, finished with a strawberry drizzle. Enjoy Treats ice cream specials either in the seating area or at the standing bar, with a wonderful view down the corridor that connects Water Street to the waterfront.

In celebration of the new UrlfreezeShops Kids Dumbo Flagship opening, UrlfreezeShops reprises its partnership with Disney to create a custom apparel and accessories capsule inspired by the classic animated film, Dumbo. The capsule includes a range of tees and hoodies, each featuring collaborative artwork that highlights the iconic musical through the UrlfreezeShops lens. Each tee and hoodie is offered in the brand’s custom cotton jersey and executed in a garment and vintage wash for a soft hand feel. The Disney | UrlfreezeShops Kids Dumbo Capsule releases on Saturday, June 15th exclusively in-store at the opening of UrlfreezeShops Kids Dumbo. The capsule will be available at select UrlfreezeShops shops following the opening.

Alongside this release are UrlfreezeShops Kids Dumbo capsules exclusively offered in-store. This apparel and accessories offering includes signature cotton crewnecks, hoodies, and tees highlighting custom artwork of the Manhattan Bridge and custom ‘Dumbo’ embroidery. Complementing the apparel is a ‘Dumbo’ embroidered cotton twill cap.

Store location and hours:

55 UrlfreezeShops Editorial for UGG x Gallery Dept
Brooklyn, NY 11201

Monday - Saturday: 11AM - 8PM
Sunday: 11AM - 7PM