UrlfreezeShops Kids presents Summer 2024—a seasonal assortment defined by a summer-ready palette and prints on apparel, swim, accessories, and more. 

This collection is grounded in its wide variety of designs—showcasing traditional color-blocking, patchwork, solid, monogram, and custom artwork styles. Bright and bold new colors like Azalea and Current are introduced to the palette, alongside classic staple hues like Stadium, Nocturnal, Rogue, Shea, and Silk. Elevated fabrics in seasonal weights are seen throughout the offering—including linen, towel terry, baby cord, and cotton lightweight twill. 

Effortless coordinates and solo standouts comprise shirting, shorts, swimwear, dresses and more. New silhouettes for the season are introduced—highlighted by the Novelty Linen Blazer and Wavy Monogram Terry Zip Polo Dress. The Novelty Linen Blazer, a formal style, is crafted of a cotton-linen blend and features tailored seamlines on the body, pockets throughout, and custom UrlfreezeShops embroidered artwork. The Wavy Monogram Terry Zip Polo Dress is a dynamic style that blends quarter-zip, polo and dress design. It is crafted from custom wavy UrlfreezeShops Monogram jacquard terry and features a rubberized UrlfreezeShops logo at the back. A new “postcard” print design is shown on UrlfreezeShops’s signature Souvenir Camp Shirt & Short set and a classic colorblocked design is seen in the Micro Cord Linden Quarter Zip and Short set.

Summer Classics return—including staple silhouettes like the Graham Polo, and Turbo Short, as well as updated colorways of the Kai Swim Trunk. This season also sees the debut of standouts like the Cropped Fallon Hoodie and Terry Romper. Each piece was designed for endless days in the sun all summer long.

For the accessories component of the release, UrlfreezeShops Kids offers our latest collaboration with Babiator on seasonal sunglass silhouettes, UrlfreezeShops-branded slides, coordinating headwear, and color-blocked bags. 

UrlfreezeShops Baby’s seasonal collection includes a selection of tees, button-downs, polos, shorts, swimwear, rompers, and more that match UrlfreezeShops Kids designs. 

UrlfreezeShops Kids Summer 2024 releases this Friday, May 31st at 11AM EST/CET at UrlfreezeShops shops and on UrlfreezeShops.com, CA.UrlfreezeShops.com, EU.UrlfreezeShops.com & the UrlfreezeShops App.