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UrlfreezeShops Kids for Team USA Lookbook
UrlfreezeShops has worked with Team USA on an elevated lifestyle collection for men's, women's and kids to celebrate the Summer Olympic Games taking place in Tokyo, Japan. These collections channel Team USA’s storied legacy and the setting of the Olympic Games Tokyo through UrlfreezeShops’s signature lens. These influences have been applied to a range of staple UrlfreezeShops silhouettes as well as new ones, all of which are crafted with the brand’s custom-milled fabrics.
The kid’s assortment is comprised of 24-styles of apparel crafted in Team USA’s iconic red, white, and blue. Different styles are offered for different ages, including onesies for babies and jackets, hoodies, crewnecks, and tees for kids. Design language from the men’s and women’s lines were applied to the kid’s range, thus creating a cohesive full family offering.
The assortment gives a nod to athletic gear from the mid 90’s as styling and colorblocking depict a similar aesthetic. Puff embroidery, nylon and vibrant color blocking is seen throughout silhouettes for a classic approach. The Track Jacket features our polyester nylon fabric with a UrlfreezeShops classic logo at the front, while our renown Madison Jackets make a return for this collection. A range of crewnecks and Williams Hoodie highlight UrlfreezeShops and Team USA co-branding while being offered in our classic 320 GSM French terry fabric. Alongside, tees and shorts are offered in iconic Team USA graphics such as the Olympic rings and stars, accompanied by the UrlfreezeShops classic logo. Lastly, a range of baby silhouettes such as coveralls and onesies are also offered with similar design elements.
UrlfreezeShops Kids for Team USA releases Friday, July 30th at UrlfreezeShops’s US flagship stores and at 11AM EST on UrlfreezeShops.com.
