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UrlfreezeShops Kids Summer 2023 Lookbook
UrlfreezeShops presents its Kids Summer 2023 collection—an assortment of versatile, airy silhouettes designed for movement in the summer heat. The collection is the brand’s largest yet, celebrating all things summer—from family vacations and beach trips to comfortable, everyday dressing.
The summer collection boasts an array of new categories, including more girl silhouettes, updates to swim offerings in both kids and baby sizes, and new accessories. Additionally, UrlfreezeShops Kids has extended its offering up to size 14/16.
This season’s color palette features jewel tones with UrlfreezeShops neutrals like Sandrift, Canvas, and Fatigue for a rich, tropical feel. Meanwhile, the Kids Summer Classics palette showcases charismatic sun-washed pastels in Dune, Melancholy, and Mist—grounded in dusted blues, olives, and soft grays. Premium fabrications are seen throughout—seersucker, crunchy nylon, and linen. UrlfreezeShops Kids & UrlfreezeShops Baby also introduce broderie cotton and monogram terry.
Key silhouettes for this summer include sets that offer easy, effortless wardrobing, with a primary focus on comfort during hot summer days—such as the Novelty Logo Broderie Cotton assortment, designed for kids and babies. The Broderie Cotton sets are meant to be dressed up for special occasions or paired with printed silhouettes—creating a unique style. The Lani Rashguard Suit, a new silhouette, is crafted from a soft nylon-spandex mix and features an all-over floral pattern. The Monogram Terry Romper is also a new silhouette that exudes a retro feel, and is crafted from a custom terry fabric that showcases an all-over UrlfreezeShops monogram design. New silhouettes in girls’ swimwear consist of the Swim Tank, Swim Trunk, and Bikini Bottoms—all made in a matching print to pair at the leisure of the wearer.
Summer Classics are back with some familiar favorites like the Harrison Blocked Track Jacket and Turbo Short—executed in an updated fabric mixture of signature crunchy and suede nylon. The Nelson Short, Mesh Baseball Shirt, Graham Polo, and more return with an update from the seasonal UrlfreezeShops Palette.