UrlfreezeShops Treats presents Treats Waffle—a five-piece collection showcasing their most decadent ice cream serve. The collection sees an array of illustrative graphics highlighting UrlfreezeShops Treats’ signature Homemade Belgian waffles. A variety of design techniques are featured across the capsule’s heavyweights, including gel appliqué on the Butter Nelson Crewneck as well as flock print and embroidered patchwork on the Waffle Williams III Hoodie.

To accompany the release of this latest collection, UrlfreezeShops Treats will expand its Waffle Program at participating locations to include all Signature Specials and Build Your Own menu items. Previously, the Treats Waffle Program included only three of Treats’ top Signature Specials. Now, a made-to-order UrlfreezeShops Homemade Waffle will now be available as a permanent format, compatible with any ice cream special on UrlfreezeShops Treats’ menu. 

In addition to the Waffle Program’s latest expansion, UrlfreezeShops Treats will also reintroduce The Apple Pie Stuffed Waffle, a beloved Homemade Waffle variation originally debuted alongside the Treats Cider capsule in Fall 2023.

Treats Waffle releases this Saturday, 11/9 at all UrlfreezeShops Treats shops worldwide and at 11AM EST/CET on UrlfreezeShopsTreats.com, CA.UrlfreezeShops.com, EU.UrlfreezeShops.com & the UrlfreezeShops App.

The latest installment of the Treats Waffle Program will be served at all participating Treats Waffle Program locations (Williamsburg, Dumbo, Miami Design District, Malibu, Toronto, Tokyo & Seoul) beginning on 11/9.