Running, at its core, is a relatively low-gear sport, but people love to bemoan that it’s increasingly expensive. I agree—paying $120 for a long-sleeve T-shirt or shelling out hundreds for compression boots seems bonkers to me.
I’ve been running for 10 years now, and for most of that time, I’ve been a broke student or frugal post-grad. I enjoy the competitive element of running, so I typically invest only in pieces that affect my performance. While shopping, I commonly ask myself: Will this make me a better runner, or would it just be nice to have?
Here’s my hard-earned wisdom—from head to toe—about where to splurge and where to save a few bucks.
Hats → Save
I rarely buy hats. And if I do, I buy them for cheap. Caps are a utility to me, and as long as they keep my face shaded and head ventilated, I don’t care too much about appearances. Plus, I sweat regardless, so the fancy ones that claim to be extra breathable seem pointless to me. Each time I go to a major marathon for work, I feel like I come home with at least one new cap. They’re a common freebie at brand events and expo booths.
Shirts → Save
This is another place where I save dough. I don’t obsess over fancy features like UV protection or worry if the material is ultra-breathable. I just wear sunscreen and go shirtless on a hot day.
I still have tech tees that my mom bought me in high school at the outlet mall, and some of my favorite tops have been clearance-rack finds at Marshalls. And you know those “free” shirts you get for signing up for a race? I wear them! Even if they’re ugly. Finally, I’m not afraid to wear cotton—it gets a bad rap, but there’s something poetic about sweat stains proving that you put in some effort.
Shorts → It Depends
For split shorts, I buy them cheap. For half tights, I splurge.
All I’m looking for in split shorts is a loose fit, a comfortable liner, and a little pocket for my house key. I like my short shorts short, so you’ll rarely see me wearing anything longer than a 5-inch inseam. My old Baleaf 3-inch and Nike Challenger 2-inch split shorts have served me well over the years.
Since half tights mean more material on my skin, investing in higher-quality fabrics is worth it. Plus, premium versions tend to have more-secure pockets. I used to hate running with my phone because I didn’t like carrying it, but I got a pair of Janji 8-inch trail half tights that have plenty of pockets and lock my phone into place. They’re worth the $82 to me.
Socks → Save
This might be my hottest take yet, but I like cotton socks. There, I said it! Some of my favorite cheap socks come in a six-pack from Dick’s Sporting Goods. My feet sweat a lot, and I’ve found that socks that are mostly made of cotton help mop up the perspiration better than pricier, “sweat-wicking” polyester (ironic, I know). I will say, I do have some running-specific socks that I enjoy. I usually wear Near Earth crew socks during races (which are a steep $24 per pair). They look sleeker than my white cotton Nike crews, and they match my race-day outfit better since they’re logo-less.
Trainers → Splurge
I believe that trainers are the single most important investment in a running wardrobe. However, shoes are freakin’ expensive nowadays, and if you run a lot, the money adds up. While I don’t recommend buying used shoes, I often scour the internet for last year’s models. Shoe tech has gotten so good in recent years that the difference between the 2023 version of a popular trainer and the 2024 pair isn’t much, and yet saves you a decent amount of money. I scored a new pair of the New Balance 1080 v12, which debuted in the spring of 2022, for under $100.
Racing shoes → Splurge
Most marathoning super shoes are north of $200, and while I certainly notice a performance improvement—they’re a nonnegotiable at the elite level now—I’m sparing with how often I lace them up. I do a lot of my workouts in trainers or in old racing shoes that are nearing the end of their lifespan so I can save my good pair for key workouts and races. Lately, my Puma Deviate Elite 3s ($230) have been my weapon of choice. On race weekends, I try to avoid wearing them on shakeout runs, walking around the city, or even on my warmup jog before my race, if I can help it. Many carbon-plated shoes start to degrade around 200 miles, so every mile counts.
Sunglasses → Save
Good news: High-quality sunglasses can be pretty affordable! Sunglasses are easy to forget in a hotel room or sit on in your car (I would know), so I’ve never splurged on a fancy pair. Goodr has been leading the charge, with polarized options starting at only $25. I have three pairs.
Watches → Save
In high school, I bought a bare-bones Garmin Forerunner 10 for around $100, which I wore until the strap broke and I got frustrated with the glacially slow GPS signal. In college, I upgraded to the Forerunner 35 ($150). It served me well, but again, it was slow and lacked some basic features, like a lap button.
Now I have a Forerunner 955—close to the top-of-the-line at $500—that one of our gear editors passed along to me after he got a new watch. I like it better than my first two, but I’m not sure I would shell out my own money for one. I really only need the basics, not the fancy features like ground contact time or suggested workouts. One day, I dream of running with only a simple digital stopwatch, but I can’t will myself to leave the world of GPS yet.
Gloves → Save
Pennsylvania’s Lehigh Valley, where I live, can get cold, but I’ve found that cheap gloves do the trick. I’ve had a $30 pair of Nike basics from a sporting goods store that have done the job for close to a decade. Sometimes, if it’s abnormally cold, I’ll layer two pairs of thin gloves, thus eliminating the need for an expensive ultra-insulated pair.
Outerwear → It Depends
Soft layers, like pullovers, hoodies, and long sleeves, don’t need to be fancy. I cherish my college sweatshirts. But shell layers—rain jackets, windbreakers, insulated jackets—are worth the investment. The difference between being wet and shivering versus dry and comfortable is enough to make me pay a little extra. My Lululemon Fast and Free jacket ($148) is lightweight and totally worth it.
We may earn commission from links on this page, but we only recommend products we back Runner’s World. He’s a former all-conference collegiate runner who has reported on the ground at major events such as the Paris Olympics, U.S. Olympic Trials, and Boston Marathon. He’s run 14:20 in the 5K and enjoys spotting tracks from the sky on airplanes. (Look for colorful ovals around football fields.)
