2020 just got better: Target’s new activewear line, All in Motion, is launching this month. The apparel is made from quality, sustainably sourced materials that are moisture-wicking and water-resistant, as well as UPF50+ protective and odor-controlling. The clothing is built for yoga enthusiasts, runners, and everyone else in between, with key features like zip pockets and thumbholes on sleeves.
The Target design team—which includes an internal fit specialist who helped engineer sports bras—created garments with a range of sizes for men, women, and kids.
“After listening to and sweating alongside more than 15,000 men, women, and kids across the country, one thing became abundantly clear to us: Guests are seeking quality activewear and sporting goods that they trust will perform—at an affordable price,” said senior vice president and general merchandise manager Jill Sando in a press release.
That’s right: all-inclusive, quality products at Target prices. The apparel will range from $3.99 to $69.99, with the majority at $40.
All in Motion will be exclusively available at Target.com on January 17, and in Target stores January 24.
Amanda is a test editor at Runner’s World who has run the Boston Marathon every year since 2013; she's a former professional baker with a master’s in gastronomy and she carb-loads on snickerdoodles.
