About Proposition 65

Staying true to the rich heritage and authentic, all-American spirit of denim, Lucky Brand® began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. With unique fits, personalized touches and playful details, an American legend was born.

Now, America's favorite denim brand has expanded their collection to include kids’ contemporary fashion. Inspired by the free spirit and constantly changing color palettes of the season, Lucky Brand offers America’s youth the laid-back style of their heritage roots.