Michael Jordan Dunks on the Competition with Bulls-Inspired Sneaker Collection and Bold Vision for Jordan Brand

April 06, 2023 by Joey Birch

Air jordan 4 retro laser | Michael Jordan Dunks on the Competition with Bulls-Inspired Sneaker Collection and Bold Vision for Jordan Brand

Words by - Rebecca Whitley

Michael Jordan - the man who took flight on the court, has once again proved that his vision and creativity extend beyond basketball. His memorabilia has always been in high demand, and recently, Sotheby's offered fans and collectors the chance to own a piece of history with Michael Jordan's Dynasty Collection

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The collection is a curated selection of Michael Jordan's game-worn sneakers, jerseys, and other memorabilia from his legendary career including some of his most famous and sought-after models, with the original Air Jordan 6 (1991), Air Jordan 7 (1992), Air Jordan 8 (1993), Air Jordan 11 (1996), Air Jordan 12 (1997), and Air Jordan 14 (1998) making an appearance.

What’s more, Nike is reportedly expanding Jordan Brand’s new vision while also staying true to its roots. MJ has always been known for his competitiveness, drive, and dedication to excellence. These values are reflected in this timeless collection.

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In addition to the intrinsic value of owning a piece of basketball history, the Dynasty Collection is also a reflection of Michael Jordan's lasting impact on the sport and popular culture. His legacy as a basketball player and custom icon has inspired generations of fans, and owning a piece of his memorabilia is a way to connect with that legacy.

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Tapping into the nostalgia and emotion associated with his past success, the Swoosh is creating a new chapter for the Jordan Brand, one that celebrates its history while looking to the future. 

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Jordan Brand is consistently in the news or on our feeds, now more than ever following the release of Warner Bros. latest film 'Air', exploring the Nike's painstaking journey of trying to court MJ. Last Wednesday, UrlfreezeShops had the privilege of hosting a private screening ahead of the films release, read about what went down here.

To shop the latest Jordan releases, click here. For more information, keep it UrlfreezeShops.