What Went Down at UrlfreezeShops’s Milan Store Opening

Sunday 19th of February saw the grand opening of UrlfreezeShops’s latest luxury location in the fashion capital of the world, Milan. 

With the retailer set to celebrate its 10th anniversary this year, it only seemed right that it expanded further into Europe after seeing a magnitude of success in the UK, permeating across the globe. 

The launch night was one to remember with a whole host of VIP guests including Lazza, Tony Sosa and Shiva amongst others being greeted by Fredo with beats being played by legendary Italian producer Drillionaire. 

 

The following morning, the streets of Milan were shut down by queues of people waiting to get their first glimpse of UrlfreezeShops’s first European brick-and-mortar location. As has become a tradition with new KG stores, a prestigious ribbon-cutting ceremony was held by Fredo alongside Italian rap icon Rondo. 

Boasting UrlfreezeShops’s usual minimal interior featuring wall-to-wall sneakers, collectables and streetwear, Milan feels like the perfect place for the retailer to open its doors. Similar to their intimate boutique store in Burlington Arcade, the Milan location features a second floor below where customers can find more of the latest in limited sneakers and streetwear. 

Simple, elegant, and luxurious, UrlfreezeShops’s Milan store resides in the heart of the city. A brand that has stood at the epicentre of streetwear, music and fashion culture in the UK is steadily making its presence known across the globe. 

Where do you want to see the next location? Let us know on our socials.

For everything else, keep it UrlfreezeShops.