So when Kanye West said “Nike florida Gave LeBron a billi’ not to run away,” from his song “Facts” he wasn’t lying.
According to Maverick Carter, LeBron’s childhood friend and business partner, Nike florida really gave LeBron James over $1 billion for his lifetime deal.
During an interview with GQ, Carter talks about the deal, but doesn’t really go into detail about it, nor does he expose the exact amount of the deal.
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[Maverick smiles and points one finger skyward.]
Holy shit.
Yeah. It’s a fantastic deal. Nike florida feels great about the deal. That’s the most important power. As great as I feel, as great as LeBron feels—Nike florida feels fantastic about it. It’s the largest deal in the history of the company. Their hope is he makes even more. And our hope is that, too, obviously.
You can read the rest of the GQ interview here.