Tomorrow, August 4th, 2017, Jordan Brand will be opening the doors to their first-ever store in Seoul, Korea: Jordan Hongdae.

“The energy and passion we see for sport and culture in cities across Korea gives us an opportunity to become a destination for athletes who want the perfect blend of performance and style,” retro Jordan Brand President Larry Miller. “We hope the new Jordan Hongdae store will ignite the passions of future generations, inspiring them to defy the odds, chase their athletic goals and elevate their game.”

Consumers at Jordan Hongdae have access to exclusive customization services (including hyperlocal icons by artist Grafflex for t-shirts) and the new Jordan Super.Fly 2017, Air Jordan Jordan Flight Club 91 BG 'Black Metallic Gold'.