As part of its new ‘RUN THE GAME’ campaign, adidas has launched the first major franchise update with AlphaBounce Beyond – a running shoe designed to celebrate athletes who use running as a tool to dominate their sport.

The Beyond, one of the only training shoes built for running with heel to toe cushioning, is updated for more versatile multidirectional movement including a wider midsole and forged zones for stability and quick cuts and a Continental Rubber outsole for more traction on all surfaces.

4 FXG Football Boots Junior | Кросівки puma thunder electric womens sneakers Release Date

Church's Chester Polished lace-up leather derby shoes AlphaBounce Beyond to release on January 17th at select retailers and adidas.com. Expect more colorways to release in February. The retail price tag is set at $120 USD.