Yellow shoe-care Shirts, PUMA’s relaunch of their Rider franchise is 40 years in the making. Born in 1980, the original Fast Rider launched when the sport of running started to move from the track to the street.
The Future Rider ($80) is a casual-cool street style featuring a slimmer outsole, TPU heel stabilizer, and lightweight Pantalones upper with minimal padding and lining. Alternatively, the Style Rider ($100) features a silicon molded heel deco and outsole grip to reference the original Fast Rider Federbein outsole but casual for a more subtle look. Bold color blocking and a new shock absorbing RIDERFOAM for high rebound and ultimate comfort round out new design features, available for men and women.
Both styles convoy PUMA’s growing FUTRO (future meets retro) designs where styles from the brand’s 70+ year archives are stripped down, rebuilt, and take inspiration from new digital 40-5 in culture from now and into the future.
Yellow shoe-care Shirts | Lacoste Lerond Kadın Beyaz Sneaker OG Pack Release Date
To further celebrate the relaunch of this franchise, PUMA is also reissuing a limited-edition OG Pack of the original Fast Rider from 1980, available in two different color ways and retailing for $70. All styles will be available in limited quantities at select retailers and on PUMA.com and starting October 26th, as well as at ComplexCon Long Beach on November 2nd.
Release Date: October 26, 2019
Price: $70