Reebok announces the launch of the all new Question Mid “Heart Over Hype” sneaker, celebrating those who follow in Allen Iverson’s footsteps by prioritizing energy, passion and determination over flash.

The new sneakers, introduced with a film starring Josh Richardson who is currently in his first season with Philadelphia, shares the culture of his new team’s city; one that reflects those same values of grit, substance and hard work embodied by Allen Iverson.

A poignant journey welcoming Richardson to Philadelphia, the film follows the guard, clad in the Heart Over Hype sneakers, as he explores the city and meets the unheralded residents, businesses and community organizations that define its unique energy.

This all new Look for the is the first silhouette within the “Heart of Hustle” series that will highlight specific aspects of Iverson’s personal life.

Look for the Heart Over Hype Release Date

Favorite Kicks - Air Jordan 3 Black Cement Look for the “Heart Over Hype” to release on December 23rd on Reebok.com and across the Foot Locker family of brands, including: Foot Locker, Kids Foot Locker, Footaction, Champs Sports and Eastbay.com. The retail price tag is set at $150 USD.