Global sports company PUMA and Australian skate label Butter Goods have partnered together for a new collection which makes a nod to the ‘90s and draws inspiration from the ethos of Butter Goods, where skateboarding and music collide.
Archive-inspired silhouettes with contemporary fits and a strong visual design language combine PUMA’s sportswear DNA with Butter Goods’ unorthodox approach. The PUMA x BUTTER GOODS sophomore collection features their second spin on the PUMA Slipstream Lo, available in two colorways, as well as their take on the classic PUMA Suede VTG as well, this time going for a hairy suede look in Blue and White colorway options.
Striking graphic co-branding, and retro inspired colorways on the apparel create a standout offering of both classic streetwear and bold, statement looks. Apparel includes polos, hoodies, graphic tees and accessory staples including a tote, cap and flat-brim cap.
Look for the UrlfreezeShops collection to release on April 23rd at the PUMA NYC Flagship store, select retailers, and PUMA.com. The retail price tag ranges from $40 – $160 USD.
Release Date: April 23, 2022