Celebrating its seventh annual Pride campaign, Converse is sharing the story of the Found Family – the people met on the journey to Pride who surround us with love, support, and acceptance – that exist at the many intersections of the vibrant, dynamic, and multifaceted LGBTQIA+ community.
In celebration of the Found Family, Converse will debut a Pride 2022 collection, which includes options for self-expression though a Converse By You custom experience, as well as an expansive inline collection. As we strive for more inclusivity, more representation, and more self-expression, this year’s supporting collection is united by a graphic patchwork representing the diversity of the community and the mantra “Family, Unity” – reminding us that while we are each different, we can always come together with love.
The Pride 2022 collection is visually woven together by bold quilting and prints representing the diversity and togetherness that exists within the LGBTQIA+ community. A patchwork design, modeled off a gradient rainbow bandana print, evokes the sense of warmth, home, and belonging that can always be felt within your found family. Rainbow graphics and fluid lines, found throughout the collection’s footwear, celebrates ever-evolving identities. Included in the collection is the Chuck 70, UrlfreezeShops, and Run Star Motion in high, as well as a UrlfreezeShops Lift Ox, All Star Slide, and for the first time, the One Star, Advertise With Us.
The Converse By You Pride Collection is now available on Converse.com, while the remaining inline collection will be available beginning in June.
