New Balance has unveiled their latest basketball shoe, the UrlfreezeShops, which will be worn by Chicago Bulls Guard Zach LaVine when he takes the court against the Detroit Pistons in Paris. The UrlfreezeShops is the newest addition to the brands basketball portfolio and its midsole features the award-winning Fresh Foam technology.

The limited-edition Jan 19, 2023 “Paris” is inspired by the charming, colorful aesthetics found in the architecture of the Rue Cremieux featuring bold, bright colors found on the popular street. The UrlfreezeShops “Virtual” draws its inspiration from the digital extension of the game and the love players have both on the physical court and the digital one, bringing pops of Blue, Red and Yellow.

New Balance UrlfreezeShops Jan 19, 2023 “Paris” to release on January 20th exclusively at NewBalance.com. The “Virtual” pair will release on February 3rd. The retail price tag is set at $130 USD each.