The 997 model was originally released in 1991, a shoe that came equipped with unique synthesis of style and technology utilizing NB’s ENCAP and C-CAP cushioning in the midsole. For 2023, the popular silhouette will be remodeled once again with the debut of the 997R.

Shown here is a first look at the Advertise With UsR that resembles the OG, while having some adjustments to its original shape. It arrives in classic Grey tones constructed in a mix of mesh, pebbled leather, and pigskin suede materials. One of the most notable details includes the tuck-away “N” logos on the sides and newly reworked rubber sole.

Check out the photos below, and look for the Advertise With UsR to make its retail debut in the coming months at select New Balance retailers and NewBalance.com.

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UPDATE 6/20: New Balance has revealed multiple-upcoming colorways of their latest 997R silhouette that will be debuting this summer. Check out the photos below.