Kai Cenat, renowned live streamer and YouTuber, revealed his recent collaboration with Nike. “We’re part of the Nike family,” Cenat shared during a live stream to his vast Twitch audience, totaling 9 million subscribers.
For two consecutive years, Cenat clinched the Streamer of the Year title at the Streamy Awards, with an additional win at the 2023 Streamer Awards. Originating from New York City, the 22-year-old sensation set a historic milestone in February 2023 by becoming Twitch’s most-subscribed streamer during a month-long “subathon.” Initially gaining fame on YouTube in 2018, Cenat later expanded his platform to Twitch in 2021, amassing 5 million followers.
Though specifics of the partnership remain undisclosed, Cenat’s confirmation marks a significant milestone as the inaugural streamer to join Nike. Following his announcement, Cenat teased an exciting collaboration during an upcoming live stream in Las Vegas. Additionally, he’s slated to participate in the NBA All-Star Celebrity Game on February 16th for Team Shannon, where Nike gear is expected.
Nike’s decision to partner with Cenat signals a strategic expansion beyond traditional sports. This landmark deal acknowledges the influence of entertainers, beyond athletes, in sneaker culture, particularly resonating with Gen-Z audiences.
Cenat’s affiliation with Nike promises a surge of Swoosh-themed content for his dedicated followers. As this partnership unfolds, fans eagerly anticipate the integration of Nike’s iconic brand into Cenat’s future endeavors.
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Kai Cenat announces he’s officially partnered with NIKE pic.twitter.com/dOUilzJFIy
— ryan 🤿 (@scubaryan_) February 9, 2024
