Adidas is paying homage to the rich cultural heritage of “Dia De Los Muertos” (Day of the Dead) with a fresh new footwear collection that showcases two classic silhouettes: the Samba OG and the Crazychaos 2000. This special collection features a vivid design aesthetic inspired by the traditional Mexican holiday, emphasizing themes of remembrance, celebration, and vibrant artistry.

The “Dia De Los Muertos” collection offers both the Samba OG and Crazychaos 2000 in two distinct color options: one in a sleek black and the other in a crisp white. Each pair in the collection is adorned with intricate embroidery and colorful details that reflect the festive spirit of the holiday. The shoes also feature a unique mix of materials, including premium leather and mesh, combined with striking stitch details that add a touch of artisanal craftsmanship.

The Samba OG, a beloved classic, incorporates embroidered floral motifs and bold stitching that give a nod to the vibrant marigolds often associated with Dia De Los Muertos altars. The Crazychaos 2000, known for its chunky design and modern appeal, is elevated with multicolored stripes and the same floral embroidery, making it a standout piece in the collection.

Cultural Significance and Modern Appeal

Dia De Los Muertos is a time-honored tradition celebrated in Mexico and around the world, where families honor their deceased loved ones with altars, offerings, and festive gatherings. Adidas has seamlessly blended this cultural celebration with contemporary streetwear aesthetics, creating a collection that is both respectful of tradition and appealing to modern sneaker enthusiasts.

The intricate details on each shoe, such as the embroidered sugar skulls and floral designs, are not only visually stunning but also carry deep cultural meaning. The use of bright colors like orange, purple, and yellow symbolizes the joyous nature of the celebration, while the contrasting black and white base tones represent the balance between life and death.

adidas Originals 1790 | adidas Originals 1790 Release Date

The adidas Originals 1790 is set to launch globally on September 27, 2024 at select adidas retailers, both in-store and online, including adidas.com. The collection offers a unique opportunity to own a piece of footwear that beautifully marries cultural significance with modern style.

This collection is more than just a tribute to a beloved holiday; it’s a celebration of life, heritage, and the power of remembrance, all encapsulated in two iconic Adidas silhouettes. Don’t miss out on this opportunity to add a meaningful and visually striking pair to your sneaker rotation this fall.

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