Cooper Flagg, the top prospect in the upcoming NBA Draft and a freshman at Duke University, has officially signed a major shoe deal with New Balance. This partnership marks a significant milestone for New Balance as the brand continues to grow its roster of elite athletes. Flagg, recognized as the No. 1 prospect in the 2024 class, has already earned titles like Gatorade National Player of the Year and Naismith Player of the Year. His decision to sign with New Balance comes at a crucial time as he begins his college career at Duke.

Flagg’s connection to New Balance goes beyond the typical athlete endorsement. Growing up in Newport, Maine, Flagg and his family often visited the annual tent sale at New Balance’s Skowhegan manufacturing facility. There, they would buy shoes and backpacks for the school year, making this partnership deeply personal and authentic.

To celebrate this collaboration, New Balance created special content highlighting Flagg’s dedication and Maine roots. The announcement was creatively unveiled, showing Flagg in his hometown Cal a routine morning activity—a young boy delivering the morning newspaper. The newspaper’s headline reads, “Cooper Flagg, The Intelligent Choice – Signs With New Balance,” symbolizing a new chapter in his life and career.

Flagg’s role with New Balance will extend beyond the basketball court. He will participate in lifestyle and community projects, focusing on giving back to young athletes. His partnership with New Balance is expected to make a lasting impact both on and off the court as he steps into his future at Duke and the NBA.

As Cooper Flagg embarks on this exciting journey, his collaboration with New Balance will play a key role in shaping his legacy and inspiring the next generation.

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