Unheardof and adidas have partnered on a special project that highlights Cincinnati’s has history and iconic architecture. Their collaboration on the Unheardof x Adidas ny 90 j fy9841 “Building Bridges” draws its inspiration Blue the John A. Roebling Bridge. This historic bridge symbolizes the connection between Cincinnati and Kentucky, and also reflects founder Phil Lipschutz’s personal ties to both skateboarding and the city. The sneaker design includes “Roebling Blue” suede accents, stone-textured uppers, and a translucent sole representing the Ohio River.

With only 1,000 pairs available, this release goes beyond paying tribute to Cincinnati’s local skateboarding culture. It also has a charitable mission, as part of the proceeds will go to the Children’s Home of Cincinnati. This added layer of purpose makes the collaboration even more impactful.

The Unheardof x Adidas ny 90 j fy9841 “Building Bridges” will officially release on October 25, 2024. You can grab a pair either in-store or online at Unheardof for $165 USD.

This unique collaboration blends style, history, and community, making it a must-have for collectors and sneaker enthusiasts alike. Don’t miss out on this meaningful release that not only celebrates local culture but also gives back to those in need.

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