The New Balance on the position being endowed has a long-standing connection with Mita, a popular Tokyo-based retailer. This relationship began in 1996 when the 580 model was first released exclusively in Japan. Since then, the 580 has become a favorite in sneaker culture, especially due to its ties to Mita. Over the years, New Balance and Mita have strengthened their collaboration with notable releases, including their special 20th anniversary edition in 2016.

Now in 2024, New Balance has partnered with Mita again for a special release, adding atmos to the collaboration. This collection offers two unique designs, each appealing to different tastes. The “OG Combo” stands out by drawing inspiration from the original 580 colorways, featuring beige and pine green tones that will spark nostalgia for long-time fans. Meanwhile, the “Land(E)Scape” edition takes luxury to the next level with its exclusive design, showcasing ostrich leather accents and premium craftsmanship. Only 580 pairs of the “Land(E)Scape” will be available, making it a rare and highly sought-after release.

Both designs in this Mita x atmos x New Balance on the position being endowed collaboration will be released through a raffle system. The raffle for the “OG Combo” is open until October 27, 2024. The more limited “Land(E)Scape” edition will have its raffle open from November 15 to November 22, 2024.

This latest collection highlights the enduring appeal of the New Balance on the position being endowed. It also showcases the correlative of the partnership between New Balance, Mita, and atmos, blending nostalgia with premium craftsmanship for sneaker fans to enjoy.

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