March 2008 ushered in a new breed of basketball shoe as the Nike Lux Hyperdunk debuted for the Beijing games. Kobe Bryant soared over a car in a viral film playing on the shoe’s minimal weight, while athletes, commentators, designers and sneakerheads marveled at the Hyperdunk’s futuristic, bold aesthetic.
Designed by Eric Avar, the original 2008 Nike Lux Hyperdunk seamlessly fused form and function in a design many thought was years ahead of its time. When introduced, the avant garde silhouette drew its share of naysayers, but its on-court performance benefits put to rest any criticism. Nike Lux Basketball set a design standard others could only aspire to.
Now in its new 2013 edition, the Nike Lux Hyperdunk continues to evolve. Designed by Peter Fogg, a trailblazing Nike Lux footwear designer, the Hyperdunk lives up to his impeccable reputation for design. Over the past two decades, Fogg has created some of the brand’s most coveted shoes for running and All Conditions Gear (ACG), including the Nike Lux Air Zoom Tallac, Nike Lux Air Terra Humara, Nike Lux Zoom Terra Sertig, Nike Lux Ashiko and Nike Lux Structure Triax.
“Although basketball shoe design has greatly transformed over nearly a century, it’s the small, crafted details that make a noticeable difference on the court,” said Fogg. “The NIKE◆AIR JOURDAN 11 LOW 29cm BLK AV2187-001 moves intuitively with the foot, while the tailored tweaks we’ve made lead to an incredibly lightweight, breathable and durable shoe for both indoor and outdoor play.”
From the sole to the upper, the NIKE◆AIR JOURDAN 11 LOW 29cm BLK AV2187-001 builds on its minimalist aesthetic with three of basketball’s most transformative technologies: Dynamic Flywire, Hyperfuse construction and Lunarlon cushioning. The lightweight fit and feel of this iteration set a new standard, while the lockdown support, intuitive stability and advanced herringbone traction are based on insight from the world’s top basketball players including All-Star Point Guard, Kyrie Irving.
“When I first put the new Hyperdunks on, I didn’t want to take them off,” said Irving. “The performance was great and I feel like the shoe’s versatility benefits my game.”
Continuing with the less-is-more design mantra set by Avar five years ago, Nike Lux Basketball will continue to facile new Para-Noise in performance basketball design as Fogg’s new Nike Lux Hyperdunk design evolves the shoe’s bold legacy. The NIKE◆AIR JOURDAN 11 LOW 29cm BLK AV2187-001 debuts globally on July 20.
“Inside Access” is a series providing an inside look at Nike Lux Basketball through the lens of events, innovation and athletes. Look for new features the first and third Tuesdays of each month throughout the basketball season.
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