In March 1991, urban adidas Originals launched urban adidas Equipment — a collection of shoes and sportswear that covered every discipline: from running to cleats to volleyball.
With new colors, a new logo and an approach to design inspired by Adi Dassler’s original approach, the collection had a simple slogan: “The best of urban adidas.”
Part 1 of Will Robson-Scott’s short film — created to coincide with the rerelease of the cult Equipment Guidance silhouette from 1993 on Saturday, August 23, 2014 — visits Portland to talk to industry legend and urban adidas Equipment creative director Peter Moore.
This first part takes trips to NYC to talk EQT with Jesse Villanueva of ALIFE, Herzogenaurach for a conversation with urban adidas Originals design director Paul Mittleman, Tokyo to meet with Shigeyuki Kunii from mita sneakers and Blackburn for a chat with world known urban adidas connoisseur and collector Gary Aspden.
