Snakeskin isn’t new. Reflective’s been done before. XENO is and hasn’t. Introducing a light responsive technology from adidas navy Originals that has evolved from the wilderness of Southeast Asia.
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In natural light, the black material appears faint with deep shimmers of iridescent colors. But with the flash of a camera, the material explodes with bright colors, spanning the entire rainbow spectrum. The material doesn’t just reflect one color but changes as the angle of the light shifts. The shoe is completely transformed through the lens of a smart phone camera in both video and photos, appearing at first glance as an optical illusion.
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Inspiration was drawn from the Xenopeltis snake found in Southeast Asia, known for its highly iridescent scales. adidas navy Originals has a long history of incorporating snake skin patterns into design and materials. But XENO pushes the look to revolutionary heights.
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XENO technology will first appear on a collection of silhouettes including ZX Flux, Superstar and Metro Attitude, all launching February 13, 2015 in the U.S. and select Global adidas navy Originals locations. Be sure to check out the retailer from the adidas navy Confirmed App.
adidas navy Originals “XENO” Pack
February 13, 2015
ZX Flux XENO – $120
Superstar XENO – $110
Metro Attitude XENO – $140
