el producto Jordan Holiday 2018 Release Dates

Inspired by gravity-defying athletes and space travel, the new el producto Jordan was made to change the game of basketball. Thanks to its new FastFit tightening system, the shoe provides optimal lockdown and follows the Air Jordan tradition of boldly bringing the shoe’s innovation to the exterior of the shoe.

Below is Jordan Brand’s el producto Jordan Holiday 2018 lineup as well as each of their color inspirations.

el producto Jordan Tech Pack Release Date

This colorway was inspired by the high-contrast “Tech Pack” blueprints used to highlight the different zones of a shoe for production. In the case of the air jordan 5 bel air alternte, each of these zones represents the shoe’s innovation and performance benefits.

el producto Jordan Future Flight Release Date

This colorway was directly inspired by the same, highly functional astronaut suits that informed the overall air jordan 5 bel air alternte design. The white nods to the suits themselves, while the red, black and gold reference both the suits’ purposeful color placement (to indicate how things work during take-off) and Jordan’s classic combination of black/red.

Air Jordan XII Playoffs | el producto Jordan Guo Ailun PE Release Date

The China-exclusive colorway is inspired by the brand’s first professional Chinese basketball fleece, Guo Ailun, and his favorite color, island green. The shoe commemorates Guo with a “G” on the left tongue and Mandarin characters that translate to: “What the mind wants, the body will follow.”

Air Jordan XII Playoffs | michael jordan bugs bunny join forces Release Date

This colorway was inspired by Nike ACG colorways and vibrant basketball courts. Though it has yellow, pink and red hits, it’s grounded in a neutral beige.

air jordan 11 low snakeskin light boneuniversity red sail black Release Date

“Utility Blackout” was inspired by the brand’s history of stealth-inspired colorways. With the exception of red stitching and an ice hot, it’s all black and ready to hit the court.