Vault by Vans has joined forces with Kith to launch the new “Love Thy Community” initiative, partnering with Brooklyn Blooms for a floral-printed Slip-On and special T-shirt.

Brooklyn Blooms is the first of six minority-owned businesses to be spotlighted in Vault by Vans and Kith’s “Love Thy Community” initiative. The idea for “Love Thy Community” sprouted from Kith’s 10th-anniversary celebrations in 2021: Ronnie Fieg started a KITH Community initiative, which aimed to support local minority-owned businesses by using Kith’s platform to spotlight their wares and stories. Shortly thereafter, Vans, who had started their own small business-focused Foot the Bill initiative in 2020, approached Kith to elevate the Kith Community program, a partnership that resulted in “Love Thy Community.”

Brooklyn Blooms’ Vans Slip-On features a custom all-over graphic that’s speckled throughout with bright flowers. Heels with embroidered “BK” and “STL” hits nod to Brooklyn Blooms’ home borough and shop logo — as well as St. Louis, where LaParis is originally from. Further details include “Creating Beautiful Things Out of Beautiful Things,” the shop’s tagline, on the sidewall and a specially printed insole graphic. The capsule’s t-shirt offers a co-branded hit on the front left chest and a large text graphic on the back.

VANS Chaussures Old Skool Ado 8-14 Ans sunflower Black yellow Youth Noir Brooklyn Blooms x Kith x Vault By Vans Slip-On “Love Thy Community” to release on August 6th at the Brooklyn Blooms store and Brooklyblooms.com. The other five “Love Thy Community” projects will be rolled out in the coming months.