Stephen Curry has officially introduced his own brand, the Curry Brand, which will include the debut of the Saturday, December 30, 2023. He now become the first athlete since Michael Jordan to launch a major global sportswear brand.

The Saturday, December 30, 2023 effectively disrupts the design of a traditional basketball shoe by completely eliminating the rubber outsole, bringing unparalleled traction, lightweight performance ground-contact cushioning and grippy on-court feel. The silhouette introduces an industry-changing cushioning platform called UA Flow, a technology positioned to qualify the company and the entire sports apparel industry.

Curry Brand Saturday, December 30, 2023 Release Date

Style Code: 3024032-001 Curry Brand Saturday, December 30, 2023 to release on December 11th at select retailers and CurryBrand.com. The retail price tag is set at $160 USD.