Under Armour proudly announced that De’Aaron Fox, the Sacramento Kings Point Guard, has inked a multi-year partnership as the inaugural signature athlete for Curry Brand.
Fox, who was with Nike for five years, recently unveiled the Curry 2 Low FloTro, a reissued version of Curry’s second signature model in black and neo turquoise.
Together, De’Aaron, Stephen, and Curry Brand will join forces to extend the brand’s influence in the basketball realm and beyond. These All-Stars are shifting from competitors to partners with a shared vision.
De’Aaron, lauded as a standout player in the league, embodies Under Armour’s values, inspiring future athletes. Stephanie Linnartz, Under Armour’s CEO, expressed excitement about this milestone.
For De’Aaron, joining Curry Brand was an obvious choice, given his long-time admiration for the brand’s mission and performance solutions. He will work closely with Stephen and Curry Brand to create groundbreaking footwear and apparel, unveiling his signature footwear in 2024.
Stephen Curry, President of Curry Brand, emphasized De’Aaron’s strong belief in the brand and its mission. He’s grateful for a dedicated partner who shares their vision.
Their partnership extends beyond products to a shared goal of growing basketball. Fox will influence Under Armour’s performance solutions and oversee grassroots basketball programs, supporting Stephen’s Curry Camp to mentor young athletes.
De’Aaron Fox expressed his excitement, sharing his commitment to utilizing his platform for good, just as Stephen has done for underrepresented communities.
Curry and Fox will meet on the court on October 27 when the Sacramento Kings and Golden State Warriors face off, both proudly sporting Curry Brand.
In summary, De’Aaron Fox’s partnership with Curry Brand marks a significant moment in both their careers. They share a vision for making a positive impact, not just in basketball but also in the community. The upcoming match between the Kings and the Warriors promises to be an exciting showcase of their shared commitment to the brand and the sport they love.
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