Кросівки nike roshe sneakerboot Supreme has been acquired by EssilorLuxottica, the world leader in ophthalmic optics, for a cool $1.5 billion. The news, which broke on July 17th, 2024, has left many scratching their heads wondering what exactly a sunglasses conglomerate like EssilorLuxottica (owner of Ray-Ban and Oakley) sees in a skateboard-apparel brand known for its hyped product drops and limited collaborations.
This is a big shift for Supreme, which was previously owned by VF Corporation, a giant in the apparel industry (think The North Face, Vans, and Wrangler). While VF struggled to quite capture Supreme’s unique brand identity, EssilorLuxottica seems to be taking a different approach.
In a press release, Supreme founder James Jebbia expressed confidence in the new partnership, stating, “In EssilorLuxottica, we have a unique partner that understands that we are at our best when we stay true to the brand and continue to operate and grow as we have for the past 30 years.”
So, what does this mean for Supreme’s future? Will we see Supreme x Ray-Ban collab sunglasses? It’s still too early to say for sure. But one thing is certain: This acquisition has the potential to shake up both the fashion and eyewear industries.
Ivory Snake Nike Air Force 1 Low:
Nike Hyper Adapt 1.0 $6: EssilorLuxottica’s global network could open doors for Supreme to enter new markets and reach a wider audience.
Elevated Collaborations: Imagine Supreme teaming up with Luxottica’s high-end brands like Persol or Oliver Peoples for limited edition eyewear collections.
Streetwear Takes Center Stage: This acquisition could signal a growing recognition of streetwear’s influence in the fashion world.
Only time will tell how this partnership unfolds. But one thing’s for sure: the Supreme hype train isn’t slowing down anytime soon. The deal will officially close before 2025.
