PUMA is launching a special collaboration with Kellogg’s to honor 70 years of Tony The Tiger. The puma Sweat x Kellogg’s Frosted Flakes collection celebrates the iconic cereal and its beloved mascot with fun twists on classic puma Sweat silhouettes and apparel.

TEEN 'Hello Kitty JR' Sneakers aus Wildleder von puma Sweat puma Sweat Suede and the Roma, available in both adult and junior sizing. The Suede features bright Orange, vertical Vlack stripes, and vintage graphics reminiscent of the beloved mascot, while the Roma takes inspiration from the iconic cereal box in a bold Blue colorway with a tiger-stripe formstrip, and vintage graphics.

The collection also includes a hoodie and co-branded T-shirts featuring vintage graphics to ensure the collection pieces look GR-R-EAT!

Look for the Frosted Flakes x puma Sweat collection to release on December 1st at select retailers and PUMA.com. The retail price tag is set at $75 (Roma) and $80 (Suede).