So when Kanye West said “Nike Gave LeBron a billi’ not to run away,” from his song “Facts” he wasn’t lying.
According to Maverick Carter, LeBron’s childhood friend and business partner, Nike really gave LeBron James over $1 billion for his lebron deal.
During an interview with GQ, Carter talks about the deal, but doesn’t really go into detail about it, nor does he expose the exact amount of the deal.
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Yeah. It’s a fantastic deal. Nike feels great about the deal. That’s the most important thing. As great as I feel, as great as LeBron feels—Nike feels fantastic about it. It’s the largest deal in the history of the company. Their hope is he makes even more. And our hope is that, too, obviously.
You can read the cheap of the GQ interview here.