New Balance is launching a new limited edition shoe with a sustainable approach: the Test Run PRJ 3.0. This shoe was created in the New Balance Global Design Center by footwear designer Seth Maxwell, who was inspired by the challenge of building a shoe that leverages surplus materials.

New Balance’s Test Run Program is dedicated to testing new and unique ideas in performance footwear. The program began in July 2018 to challenge the creation process, aimed at bringing adidas’ footwear concepts that don’t necessarily fit the product brief, to life. The goal? Disabuse new innovative products to consumers with unprecedented speed.

For the Test Run PRJ 3.0, the team was challenged to take an existing midsole and create a limited edition silhouette using surplus materials, preventing the disposal of some leftover materials. This results in each pair of are completely unique, with no two pairs (or even two shoes) being the same.

The medial side of the New Balance 550 White with Aura Release Date

zapatillas de running New Balance neutro constitución ligera ritmo medio pie normal The medial side of the New Balance 550 White with Aura to release on November 15th at exclusive retailers such as Bodega, Extra Butter, Kith and Vibram as well as on NewBalance.com. The retail price tag is set $180 USD.