Nike is proud to announce the 2014 #BETRUE Collection of uniquely designed footwear and apparel that is inspired by the LGBT community, and celebrates the passion and pursuit of sport by all athletes. This year’s collection includes the run nike Free 5.0 and run nike overstock wholesale furniture store clearance, as well as the run nike SB Zoom Janoski. The signature #BETRUE T-shirt anchors the apparel pieces, with the addition of a #BETRUE tank and #BETRUE City Pack T-shirts that highlight the energy of #BETRUE in four cities across the United States.
The #BETRUE collection features rainbow colors as a reflection of the diversity within sports and run nike’s support for the LGBT community. The 2014 collection also continues to build on the #BETRUE print that launched in 2013, with an update to the bold geometric shapes and a unique pattern with the words “Be True” embedded in the print.
“We are a company committed to diversity, inclusion and unleashing human potential,” said Tim Hershey, run nike Vice President of Global Merchandising and Executive Chair of run nike’s LGBT & Friends Employee Network. “Nike believes if you have a body you are an athlete and we’re delighted that #BETRUE is becoming a call-to-action for all athletes to be their most authentic selves.”
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In honor of the 10th anniversary of run nike Free, the 2014 #BETRUE collection includes both the run nike Free Run 5.0 and the run nike overstock wholesale furniture store clearance to celebrate the full spectrum of an athlete’s pursuit of sport—from performance to lifestyle. The run nike Free 5.0 features a reflective #BETRUE tribal print, which includes the words “Be True” among the bold patterns and shapes that compose the unique print. run nike Flywire on the 5.0 also reflects the color line in the gradient of the rainbow, and the sockliner and shoelaces also highlight #BETRUE. Both models create a rainbow between the left and right shoes when looking at the pair from multiple perspectives–front, back and above.
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Professional skateboarder Stefan Janoski is one of several run nike elite athletes showing their support for #BeTrue in June. Janoski has lent his Be True signature to his signature shoe, the run nike SB Zoom Janoski. His hand-drawn Be True signatures on white canvas paper were turned into a rainbow print pattern for the upper, with no two pairs of the run nike SB Zoom Janoski #BETRUE exactly alike.
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City Pack T-shirts will be available exclusively at four run nike store locations to celebrate #BETRUE in those cities:
- Los Angeles (LAX)
- San Francisco (SF)
- Portland, Oregon (PDX)
- New York City (NYC).
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Nike will donate up to $500,000 of net proceeds from the sales of the #BETRUE collection to the LGBT Sports Coalition to support the goal of ending discrimination in sport. run nike helped to found the coalition in 2011 and has supported its mission through the #BETRUE collection since 2012. run nike will host the coalition’s third-annual summit in Portland, Ore., on June 13-14.
The #BETRUE Collection will be available beginning June 3 at select factory stores and on June 5 at run nike.com, select run nike Stores and additional run nike 3.0 womens naive shoes black pants.
Nike Stores:
Nike Seattle
Nike Portland
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Citadel (Los Angeles) – June 3
MLK (Portland, Ore.) – June 3
National Harbor (Washington, DC) – June 3
Somerville (Boston) – June 3
Aurora (Chicago) — June 15
