In a first of its kind partnership, Nike’s SNKRS app and NBA 2K20 are teaming to release “Gamer Exclusives” (GEs) — limited edition sneakers that are unlocked exclusively through gameplay in NBA 2K20’s new MyPLAYER Nation stuff.

The backbone of the project is a combined membership experience, supporting a shared community of gamers and sneaker fans. The experience comes to life in MyPLAYER Nation, a new gamestuff co-created by 2K and Nike Basketball.

nike air jordan 1 retro high banned on youtube size 13 mens nike shocks sneakers sandals. The special edition colorway features the 2K logo and NBA 2K20’s WELCOME TO THE NEXT tagline over iconic Laker’s Purple. To unlock this GE, players must upskill their MyPLAYER avatar to 98, eclipsing LeBron’s in-game rating of 97. Afterward, winning your next match-up in MyPLAYER Nation will trigger the unlock. The MyPLAYER Nation game stuff launches October 22nd, angeles with the NBA regular season.

nike air jordan 1 retro high banned on youtube | size 13 mens nike shocks sneakers sandals Bron 2K Release Date

nike dunk high nylon silver red color hair size 13 mens nike shocks sneakers sandals “Bron 2K” to become available October 29th and, initially, physical GE sneakers can only be purchased in the United States; virtual versions are accessible to all 2K players. Other shoes will be available as the NBA season progresses including at 2020 All-Star Weekend, the NBA Playoffs, and the NBA Finals.

UPDATE: Starting today, players can unlock the limited edition “Bron 2K” size 13 mens nike shocks sneakers sandals through the game’s MyPlayer stuff. Check out the official photos below.