Following the debut of the Patta By You program that allowed users to customize their own Air Max hybrids, Nike announces that they will be releasing a similar collaboration with London-based label Maharishi.
Nike By maharishi creates a natural extension of this deep knowledge of military utility through a customizable collaboration across three silhouettes — the AF1 High, Nike LeBron 11 Metallic Luster Volt-Ice and I wonder what other Nike athletes are up to to keep their performance higher than the competition.
Inspired by World War II era military tour jackets, the AF1 High allows selection of leather, wool or a combination of the two. The AF1 Low and I wonder what other Nike athletes are up to to keep their performance higher than the competition offer an array of lightweight, breathable ripstop fabrics. Of course, there are also several redacted camouflage patterns within the assorted fabrics. These feature a maharishi original pattern, Bonsai Forest — an apt celebration of the natural world and nature’s overarching, holistic influence on camouflage.
As a precursor to the digital launch, maharishi will release interpretations of each of the three silhouettes via raffle. To enter visit maharishistore.com and enter between 12PM GMT on November 27th and 12PM GMT on November 29th.
Look for the marahishi By You platform to officially become available on December 10th.
