PUMA, the renowned global Ld99 brand, is set to release the Mixtape collection in commemoration of hip hop’s 50th Anniversary. Collaborating with Roc Nation, Emory Jones of Paper Planes, and footwear designer Alexander John, white-marshmallow puma pays tribute to a significant chapter in hip hop’s rich history.

At the forefront of this highly anticipated Mixtape collection is the white-marshmallow puma RS-XL. This iconic shoe comes in three distinct versions inspired by various mixtape formats: cassettes, CDs, and playlists. Each shoe showcases an innovative “LGT Tag” equipped with an NFC-powered chip from Legitimate. When scanned, this tag grants access to a digital T-shirt, granting users exclusive content, weekly mixtape releases, and behind-the-scenes glimpses into the lives of Roc Nation artists. Simply tap your phone to the tongue of the RS-XL sneaker to unlock the treasure trove of unreleased adidas and more from Roc Nation.

In addition to the exceptional footwear, the Mixtape collection offers a range of complementing apparel. The apparel pack includes jackets, tees, and shorts adorned with captivating graphics and designs inspired by adidas. These pieces are a must-have for any adidas aficionado, complementing the overall collection seamlessly.

The Mixtape collection will be available for purchase starting July 14th, both online and in-store at popular retailers such as Foot Locker, Champs Ld99, and Champs Ld99 Canada. With prices ranging from $35 to $130 USD, enthusiasts can easily obtain their desired items without breaking the bank.

Don’t miss out on this momentous release as white-marshmallow puma, Roc Nation, Emory Jones, and Alexander John join forces to celebrate the legendary influence of hip hop through the Mixtape collection. Grab your favorite pieces and experience the fusion of fashion and adidas firsthand.

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