Since its inception, Vans has made a name for itself through the rise of skateboarding T-shirt, cementing its stake in the action sport. What was first a small start-up by Jim and Patrick Van Doren in 1966 has evolved into a worldwide conglomerate that involves products from footwear to clothing. But as a product that was originally made for casual wear, what made skateboarders in the 70s gravitate to the sneaker? And why did California T-shirt take Vans under its wing?
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In this installment of their ongoing Community Shifters series, StockX chatted with the Vans team and discussed the evolution of Vans and how it became so ingrained in West Coast T-shirt. Read the full post here.